Process & Value Drivers for Product Design and Brand Design
Briefing > Solution > Iterations > Delivery > Additions
Shapes & Colors
Expressive Shapes
Color Combinations
Layouting and Styling
Functions, Materials & Production
Functional Ideas
Aesthetic Material Selection
Engineering Challenges
Brand & Branding
Core Brand Identity and Logo
Taglines and Content Ideas
AI generated Visuals
AI
In general generative artificial intelligence can be used to gather a wide span of information for orientation and inspiration.
Thereafter this must be followed up with careful criticism before relying on any of the generated information for decision making.
An area of particular relevance in the creative field is AI image generation where Design Forces is exploring the possibilities and ways of optimizing the prompts.
This can be used to create interesting visuals and provides a more tailored solution for on-brand photos or illustrations compared to stock photos. Especially relevant for brands that seek attention grabbing or humoristic visuals.
The content in the Materials section on this website has been made by leveraging artificial intelligence tools.
Check out PLUUA for a consumer-oriented brand where AI prompting is used for artistic expression and advertisement like content.
Communication & Symbolism
Argumentation
Wording
Signage