Process & Value Drivers for Product Design and Brand Design

Briefing > Solution > Iterations > Delivery > Additions

Shapes & Colors

  • Expressive Shapes

  • Color Combinations

  • Layouting and Styling

Functions, Materials & Production

  • Functional Ideas

  • Aesthetic Material Selection

  • Engineering Challenges

Brand & Branding

  • Core Brand Identity and Logo

  • Taglines and Content Ideas

  • AI generated Visuals

Communication & Symbolism

  • Argumentation

  • Wording

  • Signage