Case: Brand Development

PLUUA
Lifestyle - AI Art and Products

The opportunities of visualizing creative ideas faster with the use of AI image generation should be explored. Therefore, a less seriouss outlet was needed; a new brand!
The conceptual idea was to create a new brand that was fun and leisure oriented. A potential container for many kinds of imaginative ideation.
PLUUA came to mind and since it sounds nice in the mouth this was chosen as name. The key words chosen for the identity in alignment with the content and potential products are: Fun, Creative, Post-modern.
The payoff summarizes the intention: “weird ideas and theoretical immagination”
Energetic and creative colors like yellow, orange, and red were considered.
The logo expresses action in a cartoony way with the two Us resembling eyes.
The genereally forbidden typeface Comic Sans was chosen because it fits well here.
Products are posted on Instagram @pluuadesign and will become available for purchase on www.pluua.com during May 2025.
Follow the Instagram page and bring extra joy to your life by shopping the products.

Case: Marketing Report

Across Europe
Construction - Exhibitions & Showrooms

The construction company Across Europe that is specialized in trade fair stand building and custom interior for showrooms. Their marketing approaches had evolved throughout the years, and now they wanted an external look and inspiration.
The client was interested in a check of their marketing materials followed by suggestions on where and how to improve.
Brief report less than 5 pages focusing on analyses of the current efforts, based on interview with the owner manager, communication channels and content. This was followed by ideas for improvement were presented as well as possible future directions for the marketing.
“Proactive and professional. Making a big effort in any aspect of the work. This had an immediate positive effect on our set-up.”
- Kenneth Christensen, CEO

Fridolin Advice
Legal Services - Compliance

The legal services office Fridolin Advice usually has a lot of textual information. In order to increase the scroll-stop effect on Social Media visuals to accompany the texts were desired.
Create visuals that enhance the interest and understanding of the legislative information and post messages.
A graphical expression was chosen for ease of illustrating the concepts and ecco the serious tone. Yet, the graphic style was kept in fresh colors with identifiable icons to ease the comprehension and overall attraction.
Often during the visualization of the text material the final body copy of the posts was simplified.
“We achieved a professional look and spot-on visualization of our text-materials emphasizing our branding.”
- Lita Fridolin, Founder & Advisor

ChallChamp
Entertainment - Social Media Startup

The ambitious startup in the competitive social media realm ChallChamp, from Challenges and Champion, that engages users through mental and physical challenges with potential rewards from collaborating brands.
The client was fairly clarified about the brand identity already, but valued a differentiating logo in the branding from the start.
The logo had to represent the playfulness of the brand emphasizing the interaction through challenges in the social media network.
The solution was a logo design in orange and white to convey the freshness and active identity of the brand. The firts letter C was used with the addition of immaginary dimensional paths on energetic curves that emphasizes the connectivity element of the social media network.
“The development of our logo was not only creative but also meticulously detailed, reflecting a deep focus on the brand's essence.”
- Sander Bastrup-Birk, Founder