Case: Marketing Report

Across Europe
Construction - Exhibitions & Showrooms

The construction company Across Europe that is specialized in trade fair stand building and custom interior for showrooms. Their marketing approaches had evolved throughout the years, and now they wanted an external look and inspiration.
The client was interested in a check of their marketing materials followed by suggestions on where and how to improve.
Brief report less than 5 pages focusing on analyses of the current efforts, based on interview with the owner manager, communication channels and content. This was followed by ideas for improvement were presented as well as possible future directions for the marketing.
“Proactive and professional. Making a big effort in any aspect of the work. This had an immediate positive effect on our set-up.”
- Kenneth Christensen, CEO

Case: Brand Development

PLUUA
Entertainment - AI Art, Photography, and Video

The opportunities of visualizing creative ideas faster with the use of AI image generation should be explored. Therefore, a less seriouss outlet was needed; a new brand!
The conceptual idea was to create a new brand that was fun and leisure oriented. A potential container for many kinds of imaginative ideation.
PLUUA came to mind and since it sounds nice in the mouth this was chosen as name. The key words chosen for the identity in alignment with the content and potential products are: Fun, Creative, Post-modern.
The payoff summarizes the intention: “weird ideas and theoretical immagination”
Energetic and creative colors like yellow, orange, and red were considered.
The logo expresses action in a cartoony way with the two Us resembling eyes.
The genereally forbidden typeface Comic Sans was chosen because it fits well here.
The brand content is mainly posted on Instagram @pluua_ent
For more info, donating, and links to all social media visit the Ko-fi profile https://ko-fi.com/pluua

Stephan Bastrup-Birk Milano Design Week 2025
Furniture - Seating
Milano Design Week 2025 - Click here for the event page

Stephan wanted to present a new product for Milano Design Week 2025.
The chair was from a classical category that is also related to the design traditions of his Danish origins.
The intention was to create a café/dining chair for entry halls, lounge areas, or sunrooms, that provide a light and fresh look with a sturdy yet comfortable feel.
The frame is made of brushed aluminum, along with ribs that encase upholstered pads in clear green leather. The ribs are spaced proportionally to create airiness and let the aluminum shine from multiple angles.
It is also enjoyable to sit on. The total upholstered area is smaller and therefore has firmer cushioning, slightly softer in the back and on the front pad. Weight 7,5 kg.
Stephan is associated with Design Forces, so a testimonial from him would be partial.
However, one spectator during the design week expressed:

“Ci sta!”
Italian for it works or it makes sense.
- Anonymous

Fridolin Advice
Legal Services - Compliance

The legal services office Fridolin Advice usually has a lot of textual information. In order to increase the scroll-stop effect on Social Media visuals to accompany the texts were desired.
Create visuals that enhance the interest and understanding of the legislative information and post messages.
A graphical expression was chosen for ease of illustrating the concepts and ecco the serious tone. Yet, the graphic style was kept in fresh colors with identifiable icons to ease the comprehension and overall attraction.
Often during the visualization of the text material the final body copy of the posts was simplified.
“We achieved a professional look and spot-on visualization of our text-materials emphasizing our branding.”
- Lita Fridolin, Founder & Advisor

ChallChamp
Entertainment - Social Media Startup

The ambitious startup in the competitive social media realm ChallChamp, from Challenges and Champion, that engages users through mental and physical challenges with potential rewards from collaborating brands.
The client was fairly clarified about the brand identity already, but valued a differentiating logo in the branding from the start.
The logo had to represent the playfulness of the brand emphasizing the interaction through challenges in the social media network.
The solution was a logo design in orange and white to convey the freshness and active identity of the brand. The firts letter C was used with the addition of immaginary dimensional paths on energetic curves that emphasizes the connectivity element of the social media network.
“The development of our logo was not only creative but also meticulously detailed, reflecting a deep focus on the brand's essence.”
- Sander Bastrup-Birk, Founder